COVID-19 has paralyzed the exhibits and events industry and, as a result, has created enormous new challenges for event organizers. How will they begin to attract exhibitors and attendees to participate in their events? What kinds of new procedures and protocols will they need to put in place to provide for everyone’s personnel safety? And, how will this pandemic fundamentally change their event’s organization and the event industry business model?
This program will discuss ways that organizers are addressing these event production issues, both present and future, and what they are doing to maintain a level of connection and engagement with their two customer audiences that will make the production of their events in the future more manageable.
